Over the last decade, my role evolved from designing digital products to defining product strategy and driving measurable business outcomes.
I owned Polaris end-to-end while influencing multiple customer-facing products, using customer insights to shape strategy, prioritization, and lifecycle improvements.
European industry research & thought leadership
but nowhere together.
Customer knowledge was fragmented across teams and systems, leaving decisions without a shared, evidence-based view of the customer.
A self-service platform that turns fragmented customer knowledge into confident, customer-centric decisions.
Self-service customer insights platform for evidence-based product decisions.
Customers, partners and support teams worked across fragmented systems, creating slow and inconsistent service experiences.
Build a unified digital platform that serves as the central hub for Universal Robots customers.
Drove product discovery and concept development, then partnered with Product Management on delivery, launch, and continuous product growth.
Create a unified customer platform by combining the strongest capabilities of both products while preserving customer value and minimizing disruption.
Following the merger of Universal Robots and MiR, I helped define the future customer platform while protecting customer value during migration.
Led product discovery to identify the strongest capabilities of both platforms, partnered to create a migration strategy and roadmap that protected customer adoption.
Balanced customer needs, business priorities, and technical constraints to define the future product direction.
Customers spent significant time validating automation solutions before deployment, slowing adoption and increasing costs.
Enable faster validation through browser-based simulation.
Browser-based simulation that validates automation solutions before deployment.
Identified the need, shaped the initial concept, validated assumptions, and defined success criteria. Handed over to Product Manager, influenced the launch, and partnered on growth opportunities.